Berkley PowerBait Pre-Rigged Swim Shad Fishing Bait for Bass, Walleye, Pike and More

Berkley's PowerBait formula has been the secret to transforming novice anglers into skilled ones and elevating good anglers to greatness. With over 30 years of meticulous research and development by Berkley's scientists, the exclusive PowerBait formula has been perfected to create an irresistible scent and flavor that fish simply can't resist.

The science behind PowerBait is what sets it apart. Fish are known to hold on to the bait 18 times longer, giving anglers the time and confidence they need to Feel More Bites, Set More Hooks, and ultimately, Catch More Fish. This unparalleled performance is the result of Berkley's unwavering commitment to providing anglers with the tools and confidence they require to enjoy a more successful fishing experience.

The team at Berkley is driven by a genuine passion for the sport. Failing to catch fish is what motivates them to keep fishing, keep studying, and keep finding ways to enhance their products, ensuring they are the best on the market. This dedication has led them to say with confidence, "We've done the science. Now you catch the fish."

Berkley's PowerBait Pre-Rigged Swim Shad Freshwater Soft Plastic Baits are a testament to this commitment. Featuring lifelike details and HD Tru Colors, these baits are designed to fool even the most cautious fish. With 3D eyes and holographic inserts, the baits offer a truly realistic appearance that fish find irresistible.

But the appeal of these baits goes beyond their visual appeal. The Enticing Scent and Action provided by the vibrating tail, protected by a bag and tray, delivers a flavor-packed bait that moves realistically and emits an aroma that fish simply can't resist.

Anglers can choose from a variety of premium, forage-matching colorways and swim bait sizes to Match the Hatch, ensuring they have the perfect bait for their specific fishing preferences and environments. The HD Sexy Shad color option, measuring 4 inches (10 cm), is a versatile choice that can Target a Variety of Species, including bass, pike, walleye, and other predatory fish.

The Exclusive PowerBait Formula is the backbone of Berkley's success, and it's what sets their products apart from the competition. By dedicating over 30 years to perfecting this formula, Berkley has created a bait that not only attracts fish but also keeps them engaged, giving anglers the time and confidence they need to enjoy a more successful and rewarding fishing experience.

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