Berkley PowerBait MaxScent The General Fishing Soft Bait

Berkley's exclusive PowerBait® MaxScent formula adds the technology of scent release to the PowerBait® formula, which has been designed, tested, and proven on the water to expand the strike zone, attract more fish, and deliver bites that other baits cannot. The Berkley PowerBait® MaxScent The General is a new take on the classic stick bait profile, armed with scent dispersion technology to provide anglers with the right profile and action.

Based on decades of scientific research at Berkley Labs, the Berkley PowerBait® MaxScent has been fine-tuned to give anglers the tools and confidence to catch more fish in any environment. Berkley's science-based development process ensures that their baits are proven on the water to provide the best solution for catching fish.

The Berkley PowerBait® MaxScent The General soft plastic stick worm features a classic stick worm profile that bass cannot resist. The slow rate of fall paired with a subtle shimmy creates an enticing action that attracts fish. Anglers can choose from a variety of premium, forage-matching colorways, ultra-realistic texture, and matte finish, as well as three sizes to match their preferences and fishing conditions.

The versatility of The General allows anglers to rig it in a multitude of ways, including as a wacky rig, Texas rig, Carolina rig, or shakey head, to best fit any given fishing scenario. Berkley's exclusive PowerBait® MaxScent formula has been designed, tested, and proven to expand the strike zone and attract more fish, delivering bites that other baits cannot.

At Berkley, the science-based development process gives anglers the confidence to catch more fish. Berkley baits are fine-tuned through decades of scientific research and proven on the water to provide the best solution for anglers in any environment.

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