Berkley PowerBait MaxScent

Joining the ranks of Berkley's legendary PowerBait® lineup, The General is a classic soft stick worm that no angler should leave home without. Delivering a slow fall and subtle shimmy that fish can't resist, this extremely versatile soft bait can be rigged in a multitude of ways to suit a variety of fishing situations.

Berkley's exclusive PowerBait® formula is the key to The General's unparalleled performance. This science-based technology of taste increases bite retention by an astonishing 18x, providing anglers with more time to feel the bites and set the hooks. Backed by decades of scientific research at Berkley Labs, this innovative formula gives anglers the tools and confidence to catch more fish in any environment.

The General's enticing stick bait profile and action are the result of Berkley's meticulous development process. With a classic stick bait silhouette, this soft plastic delivers a slow rate of fall paired with a subtle, tantalizing shimmy that drives fish wild. Anglers can choose from a variety of premium, forage-matching colorways and three sizes to perfectly match the hatch and prevailing fishing conditions.

The General's versatility is what truly sets it apart. Anglers can rig this soft plastic bait in a multitude of ways to best fit any given fishing scenario. Whether it's a wacky rig, Texas rig, Carolina rig, or a shaky head, The General can be adapted to excel in a wide range of applications. This unparalleled adaptability allows anglers to fine-tune their presentations and give fish exactly what they're looking for, increasing their chances of success.

At Berkley, our science-based approach to product development is the driving force behind The General's exceptional performance. By combining cutting-edge technology, decades of research, and a deep understanding of fish behavior, we've created a soft plastic that gives anglers the edge they need to catch more fish. Whether you're targeting bass, trout, or any other species, The General is a must-have addition to your tackle box.

So, if you're in search of a classic soft stick worm that delivers unparalleled performance and versatility, look no further than Berkley's The General. Join the ranks of the legendary PowerBait® lineup and experience the difference that science-backed innovation can make in your fishing success.

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